ICM Group has signed a sponsorship agreement with Biržai football club Širvėna, strengthening its involvement in local community and sports initiatives. This decision reflects the company's values and desire to contribute to meaningful change in the region where the ICM Group team itself originated.
"Although we operate internationally, our roots are in Biržai. This is where we grew up, where our outlook was formed, and where we want to give back what matters most – opportunities," says Ignas Flenderis, CEO of ICM Group.
ICM Group emphasizes that sport is much more than just a game – it is about community spirit, fostering values, investing in the younger generation, and believing in the potential of one's country. Support for the Širvėna football club is not a one-off gesture, but a strategic decision based on the principles of sustainability, cooperation, and long-term partnership.
One of the immediate goals is to lay the foundations for the creation of a football academy in Biržai. According to ICM Group representatives, initial discussions with the club have already begun regarding this important step, which would ensure high-quality youth training and provide more opportunities for local children and young people to develop their athletic skills.
"We are grateful for the trust and invitation to contribute. We believe that a strong community is an integral part of sport, and our involvement is not only support but also responsibility," emphasizes the management of ICM Group.
